by Sally Grandy | Feb 12, 2017 | Business news, Writeawaywa musings
It’s been three and a half years since I arrived in Australia. Since I made Perth my home, a lot of people have been asking me what I find different about this country. One of the things that has struck me, is how businesses are very commercial, highly competitive...
by Sally Grandy | Dec 4, 2016 | Marketing
I’ve been creating content for various small businesses in Perth for some time. E-newsletters sent regularly are a great way of keeping in touch with valuable prospective clients as well as past clients, but how can you ensure they are read and will ultimately help...
by Sally Grandy | Oct 29, 2016 | Writeawaywa musings
I write for a living, so I should be good at sitting in front of my laptop and 1,2,3 go……. there it is the creative juices are flowing and I am on a roll typing my latest article or blog. The truth is, like everyone else, I am easily distracted and sometimes struggle...
by Sally Grandy | Oct 3, 2016 | Content tips
“If it’s not on social media, it didn’t happen.” That may sound harsh, but with newspaper and magazine sales at an all-time low and on-demand services overtaking broadcast media, the landscape of information-gathering has changed beyond all recognition in just a few...
by Sally Grandy | Oct 3, 2016 | Content tips
Remember, when people quickly skim-read web pages to look for the information they need, any spelling mistakes or grammar gaffes are going to trip them up. Failure to use the right spelling and grammar not only slows the reader down, making it more likely they will...
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