It’s all about blogging

It’s all about blogging

You’d love the chance to chat directly to your customers about what you’re doing and how your products and services are helping people achieve their goals, wouldn’t you? Of course you would – so why is business blogging such a terrifying prospect for so many...
The changing shape of SEO

The changing shape of SEO

Once upon a time search engine optimisation (SEO) was all about stuffing your web content with keywords, because back then it was simply a numbers game to get your site high in the search rankings. Thankfully, led by Google, the game has changed. Search engines have...
Content is king

Content is king

Bill Gates famously once wrote that “content is king”. Now 20 years on from coining that phrase, he’s still being proved right. With the rise of clickbait teaser headlines, sensationalist straplines and misleading thumbnail images, we’ve all been sucked in by links...