by Sally Grandy | Oct 3, 2016 | Content tips
“If it’s not on social media, it didn’t happen.” That may sound harsh, but with newspaper and magazine sales at an all-time low and on-demand services overtaking broadcast media, the landscape of information-gathering has changed beyond all recognition in just a few...
by Sally Grandy | Oct 3, 2016 | Content tips
Remember, when people quickly skim-read web pages to look for the information they need, any spelling mistakes or grammar gaffes are going to trip them up. Failure to use the right spelling and grammar not only slows the reader down, making it more likely they will...
by Sally Grandy | Oct 3, 2016 | Content tips
You’d love the chance to chat directly to your customers about what you’re doing and how your products and services are helping people achieve their goals, wouldn’t you? Of course you would – so why is business blogging such a terrifying prospect for so many...
by Sally Grandy | Oct 3, 2016 | Content tips
You may think you are a good writer and in fact you may well be. But did you know that writing for online is a very different skill than just about every other kind of writing? The reason is that people read information onscreen differently than how they read a book...
by Sally Grandy | Oct 3, 2016 | Content tips
Once upon a time search engine optimisation (SEO) was all about stuffing your web content with keywords, because back then it was simply a numbers game to get your site high in the search rankings. Thankfully, led by Google, the game has changed. Search engines have...
by Sally Grandy | Oct 3, 2016 | Content tips
Bill Gates famously once wrote that “content is king”. Now 20 years on from coining that phrase, he’s still being proved right. With the rise of clickbait teaser headlines, sensationalist straplines and misleading thumbnail images, we’ve all been sucked in by links...
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