Remember, when people quickly skim-read web pages to look for the information they need, any spelling mistakes or grammar gaffes are going to trip them up.
Failure to use the right spelling and grammar not only slows the reader down, making it more likely they will click away to another website, but it will affect how a search engine finds key words in your pages.
Just as important, sloppy spelling and grammar implies a lack of professionalism which can undermine what you are trying to say.
Whether your website is voicing an opinion or selling a product, paying attention to the words and sentences in your text will add credibility and authority to your voice.
Everyone has access to a spellchecker – just remember to use it before publishing. But while a spellchecker will help you fix typos such as ‘teh’ instead of ‘the’, it’s never going to pick up on ‘toad’ instead of ‘towed’ or ‘lesson’ when you actually mean ‘lessen’.
When in doubt, you need the proof – proof reading! A second pair of eyes is always a good idea. Let a colleague with good spelling and grammar skills look over your text before you press the publish button – and that goes for social media updates as much as web pages.
After all, you don’t want a screenshot of your miss-spelled post to end up in an online ‘hall of shame’…